The future of the U.S. tire industry became a current most discussed topic all over the world tire industry and some of experts in tires and rubber research has highlighted that US import tariffs on automobiles and their parts will going to affect directly the tire industry market, which accounts for about 20% to 25% of the total car tyre market.

Although the Thailand tyre companies and other tires sector has made his signified position as a prominent supplier to the US, despite the fact regarding ongoing complex global trade dynamics and the most recent wave of tariffs. Even by considering 2025 year a pivotal in the tire import landscape, the Thailand’s contribution in U.S. tire imports will be kept like a key factor in across different vehicle categories.
2025 U.S. Car Tyre Market Data
For the imports of commercial truck tires fell down to 4% year-on-year including aircraft tires imports fell 5%, on the contrary motorcycle tires and bicycle tires imports have increased by 14% and 2% respectively. After the data released by industry specialists, still China and Thailand are still the main suppliers for the tires, the total amount of tires imported from China fell down 3.4% year-on-year, out of all numbers the PCR passenger car tires and TBR truck tires fell down 22% and 13% respectively. On the other hand during the same period, although the total amount of tires imported from Thailand increased by 2.4%, the import volume of commercial truck tires fell by 16%.
Tire Export Growth of Thailand Tyre
Before In 2024 the Thailand products was high in number in tire imports and the largest exporter of tires into the U.S. was Thailand who crosses the 65 million units that time. This represents a significant chunk of the total tire imports, estimated at 268 million units.
Thailand tyre companies is supported by low-cost production, advanced technology, and modern robust technical supply chain these all factors has made these tires a top priority for U.S. tire importers and businessman’s, particularly in the replacement tire segment. Because Thai manufacturers already invested in high-quality production techniques, ensuring their products meet the stringent standards demanded by American consumers.
Thailand Tire Effects of Tariffs and Strategic Adjustments

Despite the fact that America has imposed new tariffs this year, ranging from 26% to 46% on tire imports from countries like Thailand, the Thai tire sector is resilient and adaptable. America have imposed these tariffs to protect local manufacturers from what some deemed unfair competition, but the Thai industry has already begun adapting.
To just counter the increasing threats which occurring due to these tariffs, many Thailand tyre companies are diversifying and developing their markets to the other regions of the world. Many larger companies currently focusing on increasing closer relationships with America just to counter tariff war, and some of the suppliers and distributors helping mitigate some of the pricing pressures. In addition, strategy and planning are being formulate to streamline operations by enhancing productivity and minimizing manufacturing costs, which could help keep prices competitive even under new tariffs.
Thailand Tyre Most Competitive Edges Among Other Players
There are numbers of competitive advantages of Thailand which lies in its integrated supply chain, lower labor costs, and access to raw materials like rubber, which the country produces in large quantity. The existence of world-class major tire manufacturers, including Michelin Tire, Bridgestone Tire, and Goodyear Tire, with huge factories setup in Thailand enhancing further bolsters the country’s standing as a tire export hub.
Additionally, Thai manufacturers have positioned themselves well within the premium tire market, which are catering to both passenger vehicles and commercial vehicle tires, including truck and bus tires. The versatility of Thailand’s tire offerings across multiple categories ensures that the American market remains dependent on Thai imports for both cost-effective and high-performance tires.

Many brands from Thailand have significant role in tire industry and one of the famous and valued brand is mentioned below with some important discussions:
FRICO Thailand Tyre Companies
Frico is committed to continuously working on improvements of their products through innovation and creative thinking. By using latest tire technologies and materials, we consistently produce high quality tires which always meet our customers’ needs and demand. In addition, we are always looking to explore new facilities to manufacture tire, ensuring that our products are first priority and meeting all level and standards for excellence.
We are committed to make creativity and innovation which reflects our company determination and mission to our customers with outstanding tire solutions. Every product we produce is equal and reflect with quality and high performance. Whether you require tires with high traction for commercial truck tires or for high-speed, best highway truck tires, this one of Thailand best tire brands for trucks can meet your needs.

What are the main reasons choose Frico Thailand tires
- Detailed Selection of Premium Tires:Frico Tire is offering wide range of high end tires products (S MULTI /S Power) to various vehicles and driving needs.
- Excellent Customer Service: Frico always prioritize his customer satisfaction and provide excellent customer service. Our qualified staff and friendly customer service team is available always to assist all our prestigious customers on every step from helping you while selecting the right tires to answering any queries you may have.
- Market Competitive Pricing Policy: We offer competitive pricing without compromising on quality. Our tire prices are among the best in the market, and we regularly provide special deals and promotions to offer our customers even greater value.
- Most Media Friendly Online Shopping Experience: Frico Tire user-friendly website makes the tire-buying experience of customer very quick, easy, and friendly to use. You can browse our tire selection and read customer reviews on our websites all in one place.
Some of the other factors are better quality tire products because our raw materials, manufacturing machines, processes and our staff are very trained in terms of customer guidance which results are very impressive and tire lifespans increases from 20-35% longer than the competitive brands in the tire market, making Frico tires a top value.
Conclusion
Thailand’s tire industry has showed remarkable resilience to the world players and global market big brands and set its positioning as a very important player in the American car tyre market despite the fact that recent tariff challenges are there to counters. But with consistent investments in manufacturing and the strength in export related players relationships, The Thailand is about to remain onwards as one of the United States’ biggest and most dependable tire suppliers in the years to come.